5.03.2006

And the Clio goes to...

I went to see the World's Best Commercials (a summary of the Clio award winners) at the Garneau. Most of the ads were pretty good and I remember thinking during some of the silver-medal ads 'what could beat this?' Then the gold ones started and I thought 'why was I so impressed with silver?' If we had ads like these on TV, people might channel surf to see the commercials instead of to avoid seeing them.

There was one particular commercial that stood out. The commercial was called "Heart Attacks" and it was advertising for Bonjour Paris French School. (Go to this link to see it, it's worth it.) There was French music in the background, and a voice in French which had been subtitled in English said:

In Japan, very little fat is eaten and the heart attack rate is lower than in the USA.
In France, a lot of fat is eaten and the heart attack rate is lower than in the USA.
In India, very little red wine is drunk and the heart attack rate is lower than in the USA.
In Spain, a lot of red wine is drunk and the heart attack rate is lower than in the USA.
In Brazil people have much more sex than in Algeria.
And the heart attack rate in both countries is lower than in the USA.

In other words:
Drink.
Eat.
Have sex as much as you like.
What can kill you
is speaking English.

1 comment:

Maestro said...

And don't you know it too.